At the Cannes Lions International Festival of Creativity 2019, Robert Triefus, the executive Vice President of Brand and Customer Engagement at Gucci talked about the success story behind the Italian fashion empire. In a session entitled Pushing Culture Forward: The Gucci & Dapper Dan Story hosted by Steve Stoute, Robert Triefus discussed how Gucci’s triumph, considered as the biggest brand reinvention in the recent history of fashion, comes from the company’s focus on its internal...

Cet article provient du blog Arabian Moda. Arabian Moda habite à Paris et est également auteur de How To Look Your Best During A Summer Vacation et Valentino Menswear SS20 Show Countdown.
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